PR for Experts
Inner Circle Membership
The Fastest Way to Land Press Coverage & Become “The Go-To” Expert in Your Industry
Imagine opening your inbox to find an email from a journalist at Forbes asking for your take on the latest trend in your industry.
Your name in print. Your business linked. Your credibility skyrocketed.
That’s what PR does - and why agencies charge £3,000+ a month to get it for you.
But you don’t need an agency.
You don’t even need a freelancer.
You just need the right system, the right support, and a proven way to pitch with confidence.
That’s exactly what you’ll find inside PR for Experts - Inner Circle.
The PR Problem
(And Why Most Experts Give Up)
Agencies? They’ll happily take £3,000+ every month… with no guarantee of results.
Freelancers? From £1,200 per campaign - and you’re still left writing endless briefs and managing the process.
DIY? Overwhelming. Where do you start? What’s even newsworthy? Who cares?
No wonder so many experts and founders give up before they begin.
Clients have been featured in:
The Inner Circle Solution
The Inner Circle is your personal PR accelerator: accountability, every resource you need, tools, training, coaching, and community designed to help you land consistent media coverage - without agencies, guesswork, or luck.
Inside, you’ll get:
DAILY
Real-time journalist requests looking for experts like you
WEEKLY
Accountability check-ins to keep you moving
Mindset support to overcome visibility fears
Visibility prompts to make pitching second nature
MONTHLY
PR Power Hours (live coaching + pitch reviews)
Media trends & timely hooks with AI-powered prompts
QUARTERLY
Visibility audits to sharpen your positioning
ANNUALLY
Strategy setting and calendar planning for the year ahead
ON-DEMAND
Resource library (templates, checklists, pitching guides)
Trainings on specific techniques
Guest expert sessions (storytelling, podcasting, branding)
By taking small, consistent steps with the Inner Circle, you’ll go from feeling invisible to confidently pitching your story, getting featured in the media, and becoming the go-to expert in your space.
Proof It Works
Sarah → Featured in the Daily Mail, booked on Good Morning Britain (1M+ viewers).
The Challenge: When Sarah first joined the Inner Circle, she didn’t think she even had a story worth telling. Like many experts, she believed journalists wouldn’t care about her experience or perspective.
The Action: Through our story-sourcing framework, Sarah uncovered powerful angles she’d never considered. She refined her messaging, had her pitch personally reviewed, and sent it with confidence.
The Result: Her first big win was a two-page spread in the Daily Mail (650,000+ circulation / 42M website visitors monthly), complete with professional styling, hair, and makeup. That coverage snowballed into an 8-minute feature on Good Morning Britain, watched by over 1 million viewers.
The Impact: Sarah went from “I don’t have a story” to becoming a visible, in-demand thought leader. She’s now preparing to deliver her TEDx Talk - and it all started with one story journalists loved.
Judith → First pitch ever = “Yes” from a journalist in under an hour.
The Challenge: Judith had never pitched before. She was nervous, unsure what to say, and worried about bothering journalists.
The Action: After just 5 days in the Inner Circle, with clear guidance and pitch review support, Judith sent her very first PR pitch.
The Result: Within one hour, she received a “Yes!” from a journalist. Her article went live, and she’s now awaiting publication of her second feature.
The Impact: Judith broke through her fear and proved to herself that PR is possible. With ongoing support, she’s building momentum and turning first-time wins into repeat coverage.
Glynis → Landed 7 features in House & Garden, Ideal Home, Yahoo! Life, and more.
The Challenge: Glynis wanted coverage but didn’t know how to consistently get journalists’ attention.
The Action: With Inner Circle support, she developed multiple story angles, refined her pitches, and targeted the right outlets.
The Result: Glynis landed 7 pieces of coverage, including in House & Garden (100k+ circulation / 985k website visitors monthly), Ideal Home (76k+ circulation / 1.45M website visitors monthly), Yahoo!Life (3M website visitors monthly), and Liverpool Echo.
The Impact: Instead of struggling for visibility, Glynis is now featured in outlets her ideal audience actually reads - giving her authority, exposure, and content she can leverage for months.
Jess → Coverage in Forbes from a single journalist request.
The Challenge: With plenty of press coverage before, Jess wanted to continue landing high-level authority coverage.
The Action: By leveraging journalist callouts shared inside the Inner Circle, Jess crafted a timely, compelling response.
The Result: She was featured in Forbes, with exposure to over 47 million monthly readers.
The Impact: That single piece of coverage positioned Jess as a top-level authority in her niche - the kind of credibility no ad spend can buy.
Vicki → From a one-line mention to a full feature in the Daily Mirror.
The Challenge: Vicki aimed for a small mention in an article — she didn’t expect much.
The Action: With guidance, she crafted a strong pitch and framed her expertise in a way that resonated with the journalist.
The Result: Instead of just a mention, Vicki landed a full feature in the Daily Mirror (196k+ circulation / 18M monthly website visitors).
The Impact: One pitch turned into major national coverage — boosting her visibility, credibility, and audience reach far beyond her expectations.
Press like this builds instant credibility, opens doors, and floods your pipeline with new opportunities.
Imagine what it could do for your business.
The Membership Investment
Monthly Plan:
£59/month (cancel anytime)
Annual Plan:
£708/year (best value) + exclusive bonuses worth nearly £1,000.
Exclusive Annual Plan Bonuses
Bonus 1: Trained ChatGPT Press Agent (£497 value)
Your AI-powered press office that:
Finds your newsworthy stories
Drafts your newsroom-ready pitches in minutes
Finds the right journalists in your niche
Builds your PR plan automatically
Bonus 2: Private WhatsApp Coaching with Me (£500 value)
One month of direct access for real-time support, pitch reviews, and strategy advice.
💡 Total Bonus Value = £997
👉 Yours FREE when you join on the annual plan (£708).
About Your BONUS AI Agent
Most experts and business owners have powerful insights and stories but struggle to turn them into consistent press coverage. PR for Experts GPT is designed to change that.
This AI-powered PR partner helps you:
Find newsworthy stories: Uncover the angles in your journey, business, clients, or industry that journalists actually want to cover.
Develop strategic media plans: Map out campaigns, timelines, and story opportunities to keep your brand visible throughout the year.
Spot and act on newsjacking opportunities: Identify trending stories and provide timely, credible angles that let you join the conversation fast.
Craft irresistible hooks and headlines: Turn raw ideas into press-ready pitches that cut through crowded inboxes.
Write journalist-friendly pitches & press releases: Short, sharp, and usable content that editors and producers can lift straight into coverage.
Amplify your wins: Transform every piece of coverage into social content, sales assets, and authority-building proof.
No fluff. No spam. Just clear, ethical, strategic PR support to help you become the go-to voice in your industry.
With PR for Experts GPT, you’ll stop waiting for media opportunities to “just happen” and start creating and seizing them with confidence.
Not ready for a year?
You can grab the AI Agent on its own for £497.
I’ll even include 2 weeks of WhatsApp coaching to get you started.
But let’s be honest - it's the ongoing support that will keep you accountable and moving forward. It’s where the real results happen.
NEW: VIP Package
Have you already decided the membership is for you but you would still love to have my personal, PR attention?
The VIP Package gives you personalised, hands-on support:
My expert review (with feedback) of your pitches and written pieces before you send them.
Feedback on your angles and stories so you get more “yeses” from journalists.
Insider media contacts to speed up your visibility.
For only £199/ month.
👉 Agencies charge a minimum retainer of £3,000+ a month. With me on board at this price, it’s a no-brainer.
Important: This is not part of the Inner Circle membership. You can take it on its own, or layer it on top of your membership to get the most impact.
Why You Need to Act Now
The WhatsApp coaching disappears in 48 hours.
After that, you’ll still get the agent with the annual plan - but not my private line.
And membership? It’s £59/ month now, but it’s going up to £79… then £99.
So lock in the lowest rate for life while you can.
How does the Inner Circle help you?
As an expert with years and years of experience, you know the value of your work. But getting the recognition and visibility you deserve can be a daunting challenge.
Do you feel invisible, not knowing how to stand out in a crowded market?
Are you paying out thousands for adverts that don't deliver as they should?
Are you planning on doing PR at some point but don't have the time for it now?
Do you get FOMO when you see others being featured in magazines or speaking on podcasts and think it should have been you?
Do you want to be visible but have a fear of being seen and/ or judged?
Or maybe you don't think you're ready to get coverage just yet?
The Inner Circle is designed to be the answer to all of these challenges!
Imagine transforming these struggles into strengths.
With the Inner Circle membership, you’ll get resources, knowledge, and the support you need to get the press coverage to boost your business.
The Inner Circle is my AI-powered PR membership for purpose-driven entrepreneurs - especially for experts over 40 - who are ready to be seen, heard, and featured in the media.
If you’ve ever felt overwhelmed, unsure where to start, or like the best-kept secret in your industry, this is for you.
You'll get step-by-step guidance with simple tools, weekly accountability, powerful AI prompts and SO much more) to make media outreach faster, easier, and actually doable.
Here's everything you get when you join:
Here's what's included:
Actions, Accountability and Clarity:
Weekly accountability check-ins
Monthly Power Hour Calls (where we hotseat your business and pitching opportunities)
Guest Experts to help grow your visibility in easy- to-action ways
Visibility and Pitching tasks/ prompts to keep you consistent
Monthly sessions looking at media trends and timely hooks
Quarterly Visibility Audits
Annual Calendar Planning
Resources & Training Vault
Weekly accountability check-ins
Monthly Power Hour Calls (where we hotseat your business and pitching opportunities)
Guest Experts to help grow your visibility in easy- to-action ways
Visibility and Pitching tasks/ prompts to keep you consistent
Monthly sessions looking at media trends and timely hooks
Quarterly Visibility Audits
Annual Calendar Planning
Mindset Mastery:
Weekly prompts to help you stop playing small and start showing up
Guest experts to help you overcome fears of being visible, imposter syndrome etc
Media opportunities
Real-time requests from journalists looking to speak to experts like you
Private, supportive Community
Like-minded business owners to network with
Share tips and opportunities
Supporting in wins and challenges
Consumers trust word of mouth 92% more than advertising!
(Nielsen)
I am passionate about helping entrepreneurs share their message with the world!
The benefits of getting press coverage for your business are insane! It's an absolute no-brainer and I am committed to helping as many business owners reap these benefits as I can.
Getting press coverage is not as hard, time-consuming, expensive or scary as you might think and it is, and it is my mission to help you take action so you boost your visibility and grow your business.
Hi! I'm Kerryn Fields
and I have over 20yrs of international, multi-award winning PR experience, working for agencies and global brands, and advising and mentoring entrepreneurs without big budgets. I also have over a decade's experience in delivering business planning and performance reporting for the Bank of England - and now I have over 4yrs experience in running my own business!
Bringing these skills together, I know EXACTLY where you need to focus to get more visible and move the needle in your business - and it doesn't involve paying for advertising that isn't going to reach MILLIONS of people in a way that enables them to trust you so they come looking for you, ready to work with you (which press coverage does).
So my question is:
Why aren't you using press coverage as a tool to grow your business?
Just had a connection request on LinkedIn from someone because Alison featured my quote in Forbes!! How cool?! Thank you so much - it was a brilliant opportunity and so relevant!!
One of the most incredible coaching conversations I’ve ever had. Kerryn answered the questions that have been going around my head for years and made it feel so simple, achievable and clear!! I felt so seen, understood and supported.
And just like that I contributed to an article in Ideal Home!! Pinch me, I am dreaming...That’s what happens when you are surrounded by extraordinary people like Kerryn. Without her experience, I would have kept my views to myself!
Massive shout out to Kerryn. I followed one of the leads to speak to a journalist and they gave me an exclusive feature in the Mirror! Thank you Kerryn, I appreciate all the support you give us here!
your investment
Choose Your Plan
Option 1
Inner Circle Annual
(Smart Choice)
12 months PR for Experts Membership (£708 value)
Trained ChatGPT Press Agent (£497 value) - FREE
1 Month Private WhatsApp Coaching (£500 value) - FREE
Total Value: £1,705
👉 Your Price: £708
Option 2
AI Agent Only
(Starter Choice)
Trained ChatGPT Press Agent (£497 value)
2 weeks WhatsApp Coaching (£250 value)
Total Value: £747
👉 Your Price: £497
The Bottom Line
You could keep guessing, second-guessing, and watching journalists cover your competitors. Or, for less than the cost of a single freelance campaign, you can have your own press office, with expert support, proven tools, and your pitches reviewed before they ever go out.
FAQ's
How much time will I need to commit to this?
There will be weekly action tasks that can be done in 5-15mins. All sessions will take up to 60mins (trainings, networking calls, Power Hour, Audit sessions etc). All sessions will be held on Teams and recorded so you can watch on replay if you can't attend. It is encouraged that you build in time to engage in the private community on a regular basis to get the most out of it but this is at your discretion.
How do I know if this is right for me?
If you’re serious about increasing your media presence now or at some point in the near future, and are willing to implement even some of what you learn, the Inner Circle will be a great fit for you. The membership will help you no matter where you are in your business life cycle or even if you only want to pitch 1 or 2 journalists/ opportunities a month.
What results can I expect?
Results vary, but it goes without saying that clients that take action on what they learn, and who respond to media opportunities, have increased their media coverage and visibility, see improved brand recognition, and a boost in website traffic, enquiries and sales. Results are dependant on the effort you put in and are therefore not guaranteed.
What if I want or need more support from you?
If you need more 1:1 support, I have a VIP Done-With-You offer where you will get a in-depth deep dive look at your business and expertise, a personalised plan of quick wins and a set of 1 hour long calls to support you with pitching and implementation of any other actions recommended. You can ask to buy into this offer at any time while in the membership.
Can I cancel my membership at any time?
Yes, you can cancel at any time. However, I hope the value you receive will make you want to stay and continue growing your visibility.