How to Use ChatGPT for PR (2026)

“The people who will thrive will be the ones who work with AI responsibly.”
— Zahra Bahrololoumi, Salesforce UK&I CEO

Artificial intelligence is reshaping how PR, communications and reputation-building actually gets done. If you’re an entrepreneur or small business owner looking to stay visible, relevant and media‑ready, tools like ChatGPT are now part of the competitive landscape.

Whether you’re using AI openly in your workflows (like me - I drafted this blog with its help and then edited it) or quietly in the background, the reality is this: AI helps us work smarter, hit deadlines faster, and explore ideas we might otherwise never write down.

Here’s how you can use ChatGPT to elevate your PR.

1. Create better content, faster

Need a press release, an expert comment, or a blog post?
ChatGPT can help you generate high‑quality drafts in minutes saving hours of writer’s block.

Pro tip: Always add your voice and perspective afterwards. AI gives you structure but you give it meaning.

Example prompt: “Write a 300‑word press release announcing my new course for women over 40 scaling their business.”

2. Craft personalised media pitches

Journalists get hundreds of emails per day. Your pitch needs to be specific, succinct and relevant.

ChatGPT can help you tailor each pitch by analysing publication style and audience tone.

Example prompt: “Write a personalised pitch for [publication] about why midlife entrepreneurs need expert PR right now.”

3. Research faster and smarter

Want to know what’s trending? What your competitors are saying? Or what gaps exist in current coverage?

Use ChatGPT to summarise articles, analyse competitor mentions, or identify angles journalists haven’t touched yet.

Useful prompt: “Summarise key themes from these three articles and suggest a fresh editorial angle.”

4. Boost SEO and discoverability

Your online content still needs to get found.

ChatGPT can suggest keywords, meta descriptions, blog structure ideas and SEO improvements that help your content rank and get noticed by journalists who also use search tools.

Try: “Suggest SEO keywords for a blog on PR for small business owners.”

5. Write better subject lines and headlines

Subject lines are make‑or‑break in pitches. If your own creativity dries up, ask for options:

“Give me 10 headline options for a blog about AI in PR.”

Pick the strongest and adapt it to your tone.

6. Repurpose content across platforms

One piece of long‑form content can generate:

• A LinkedIn post

• A Twitter thread

• A newsletter intro

• A caption for Instagram

Example prompt: “Turn this blog into a LinkedIn post that’s friendly, confident and inspiring.”

7. Validate ideas and test messaging

ChatGPT can act as a sounding board - not a replacement for your thinking, but a collaboration partner.

Ask it to critique your angle:
“What’s unclear or unconvincing about this pitch idea?”

It will highlight gaps you might miss.

Why it matters for PR in 2026

AI is now integrated into how reporters find sources, how editors plan coverage, and how audiences consume content. Using ChatGPT doesn’t just save time, it helps you think more strategically about communications and relevance.

But remember: AI doesn’t replace your insight, credibility or lived experience. It amplifies them. Used responsibly, it helps you tell better stories and get them into the world.

Bottom line

ChatGPT isn’t a magic wand but it is a powerful tool that:

✔ Helps you work faster
✔ Improves your writing quality
✔ Gives you more ideas
✔ Makes you more media‑ready

Used well, it’s a way to stay ahead, not just keep up.