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The AI-Optimised Press Release Template is a free step-by-step guide that helps experts, consultants and small businesses write press releases that get noticed by both journalists and AI search tools. Created by The PR Engine, this user-friendly resource shows you exactly how to structure your story for human readers and large language models (LLMs) like ChatGPT and Google’s AI Overviews. It covers everything from writing strong, keyword-rich headlines to adding credible links, captions and metadata that boost visibility in both search and AI summaries. You’ll also learn how to create evergreen press releases (timeless, SEO-friendly stories) that keep generating attention long after publication, and where to publish or distribute them. Whether you’re new to PR or ready to modernise your strategy, this simple, proven format helps you write AI-ready press releases with clarity, confidence and impact.